Black + Decker Packaging Guidelines

Black + Decker wanted to create visual consistency across their product range by developing brand guidelines. The guidelines included a variety of product ranges including, floorcare, cooling, heating, linen care and small kitchen appliances.

We shot the photography for the artwork in our studio sets. Our studio allows us to shoot a variety of scenes providing a range of shots in different environments while maintaining consistency for each product range. Furthermore, Black + Decker is a well-recognised brand, so it was important that we didn’t eliminate key visual features in the artwork.

Each product has unique features, and we highlighted these by placing each product on a box where consumers’ eyes would meet first. In addition, we streamlined the design to remove clutter and unscary information to help highlight the key features.

Black + Decker provided us with a brief to create packaging guidelines. The guidelines define a set of rules for image assets to ensure brand consistency across product lines. In addition, we included artwork that would go against brand guidelines in a ‘do’s and don’t’ style rule set. As a result, readers could visually see the new standards.

Black + Decker use the packaging guidelines for internal purposes, helping their teams understand the correct way to create assets for their product range.

Brand Guidelines in the form of:

• Embedded Ai File
• Embedded PDF File