Sorted –
Rebranding Promo

Promo video of the rebranding of Sorted

The Challenge

Sorted is a global SaaS company with API’s first technology running frictionless online checkouts, warehouses and shipping in 12 countries around the world using services from our carrier library of thousands.

Back in 2017, My Parcel Delivery rebranded and became Sorted. Sorted asked the team at WeBelieve to document and create an exiting account of the ‘Launch Day Diary’ and a shortcut focusing on the rebrand itself and the reactions of its staff.

The Solution

We sent our team to their offices in Manchester’s city centre and created a video that combined the storytelling of the day, talking heads from those involved in the rebrand and its Founder and CEO, David Grimes.
 
It involved various activities around the office, then off to a local cinema to play a rebranding video surprise to the staff and follow up at an after-party event, where we got the team’s reactions to the new brand.
 
These videos helped cement and record a successful rebrand of a now global SaaS company.

Project Deliverables

Long and short versions of Promo video

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