Ribble Cycles

Product Videos

Cycling brand, Ribble, tasked us with creating exciting, engaging presenter led videos

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The Challenge

Preston-based cycling brand Ribble wanted to create presenter-led product review videos combined with exciting in action footage of the bikes themselves.

The Solution

This was an exciting project to work on, shooting in our studio and out on location. Ribble wanted us to shoot a high-end specialist product, so getting all the information across factually and coherently was vital. The target audience for these types of video have an attention to detail and want to know the product specifics.
 
We worked with Ribble to create the scripts, get all the necessary information, and select a presenter that matched the demographic of the typical Ribble consumer. Then, using a combination of shots straight to the camera and with the bike in use, we could demonstrate the intricate workings of various technologies.
 
Ribble used the product videos on their brand website and eCommerce to increase conversions.

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