Hoover – H-Free 500

Product Video and CGI

A cinematic approach to product video with exciting use of follies and CGI

The Challenge

Create exciting content to demonstrate the latest in Hoover’s vacuum cleaning technology; the H-Free 500
 
Innovative superbrand, Hoover, wanted to showcase their latest vacuum offering and tasked us with creating a high-end video supported by computer generated lifestyle imagery.

The Solution

Using a combination of cinematic music, purpose-recorded sound follies and SFX, we brought this product video to life with the best video production kit and lighting.
 
All shot at our studio, we could utilise all the sets available to demonstrate how easy this product can move around the house. In addition, the use of various shooting techniques helped make this video a next-level production.
 
With CGI model building and animation, we included an exciting product build of the various product elements at the start.
 
Our CGI team went to work on building an environment that was worthy of housing the product. We created a series of images for various marketing purposes. It was essential for us to tell the story of a quality product by getting its environment and lighting right in CGI.

Project Deliverables

Product Video
CGI Lifestyle Imagery

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