Fisher & Paykel –
Content Suite

A full suite of content to show off three new products from Fisher & Paykel; Wine Cabinet, Washing Machine & Double DishDrawer™.

The Challenge

New Zealand-born brand Fisher & Paykel were making waves in penetrating the UK market with their innovative high-end products.
 
WeBelieve Media were tasked with creating content to match their high-end feel to help increase conversion and create brand awareness across e-commerce and social channels.

The Solution

When designing content, it’s the details that count. The choice of music, style and pace of the product video all need to synchronise to enhance the personality of the products. To illustrate the high-end nature of the products, we utilised creative lighting to provide a cinematic feel.
 
Fisher & Paykel applied the video across platforms as we edited to make short-form content for socials.
 
In addition to the video, we also shot lifestyle photography at our in-house studio. The photography and video matched stylistically to create consistency.  Even down to what is considered simplistic white cutouts, we could show off the quality product builds.
 
The functional imagery helps to demonstrate the practical elements whilst offering a glimpse of the aspirational nature of the products.

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